Palliser large, successful family furniture manufacturer in the province of Manitoba, Canada, which should respond to the increasingly global nature of its business. At present, its business strategy, the product of international trade liberalization, clearly focused on exports to the United States. However, the leadership perceives the risks and limitations of growth with the current product / market position, and must decide whether and how to change. Management is faced with the decision of foreign entry mode in Mexico and / or China. This case is suitable for courses on international management, international marketing and strategic management. "Hide
by Paul Beamish, Anthony Goerzen Source: Richard Ivey School of Business Foundation 17 pages. Publication Date: December 4, 1998. Prod. # 98M036-PDF-ENG
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