IMD-3-1918 © 2008
Turpin, Dominique; Hamilton, Stewart; Kassarjian, J.B.M.; Sjoblom, Leif; Vollmann, Thomas E.; Hutton, Sarah
Pakistan’s Khala Project Case Study Solution
This case elucidate the launch of an affordable motorized bike in Pakistan. The Khala; a "powered bike" is to be produced in Langah Bike Business's own plant in Pakistan. Effectively managing the item needs a complete understanding of the regional environment in Pakistan (possible client sections; competitive environment; federal government restraints) in addition to an understanding of the economics of the project: marketing and production expenses; distribution. Knowing goals: This case can function as an integrative case; workout or assessment where individuals resolve marketing; production and monetary concerns concurrently.
Subjects: Pakistan; Marketing; Motorbike; Bicycle; General management
Settings: Pakistan; Bicycle; Transportation; Motorbike; 2007
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