Pahalwan's was a chain of four outlets that offered snack food, sweets and fast food in Jammu, India. It had a leading presence in the state of Jammu and Kashmir and was delivering products to other parts of India, including Delhi. Nevertheless, the marketplace had been entered by local, national and international food retailers, increasing the rivalry.
Pahalwan's Need for a New Marketing Strategy Case Study Solution
Changing consumer tastes had also started affecting the business. Pahalwan's concentrated small energy on branding activities and did not believe in marketing its products. Therefore, there was a demand to plan for an innovative and cost-effective communication strategy to boost the company's sales. Pahalwan's additionally needed to think about new markets and new products to remain in business. Subhadip Roy is affiliated with Indian Institute of Management Udaipur.
PUBLICATION DATE: October 01, 2014 PRODUCT #: W14488-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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