Paddle8 case of short case presents the idea for a new business in the global art market and asks students to assess whether it will work, given the structure and unique workings of the art market. Paddle8 is a New York-based startup that partners with well-known galleries offer works of art from their collections for sale at Paddle8 website to carefully selected, globally-dispersed members. The company aims to help overcome their gallery geographical limitations and make art more accessible to a wide range of new collectors through its technology platform. Q: this will be a success in the context of the art market, where exclusive access is the prime driver to "Hide
by Mukti Khaire Source: HBS 8 pages. Publication Date: 06 Oct 2011. Prod. #: 812047-PDF-ENG
Related Case Solutions & Analyses:
Peer-to-Peer File Sharing and the Market for Digital Information Goods
Lehman Brothers (A): Rise of the Equity Research Department
Lumen and Absorb Teams at Crutchfield Chemical Engineering
The Battle of the Asian Transshipment Hubs: PSversus PTP (A)
EntertainmentNow.com
Leading Innovation at Kelvingrove (A)
One CEO’s Trip From Dismissive to Convinced
The Home Depot, Inc.
VMware, Inc., 2008
Poland’s Transition to Democracy (Summary Case)
