Product manager and director of market research for a new line of snack nuts considering options regarding upcoming deployment. These options include changes in pricing, advertising plans, and sales incentives to get support for products in various distribution and marketing channels needed for the purposes contemplated in sales. "Hide
by Frank V. Cespedes, Laura Goode Source: Harvard Business School 20 pages. Publication Date: November 10, 1992. Prod. #: 593057-PDF-ENG
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