Allows students to see two competing enterprises turn over time. Following competitive actions and reactions for more than 10 years, students have an understanding of how competitors more competitive rates, finding new ways to add value for customers, and came to the conclusion that, to maintain competitive advantage is difficult.
This Darden study. "Hide
by Robert Spekman, Robert F. Bruner, Lane Crowder Source: Darden School of Business 33 pages. Publication Date: February 15, 1996. Prod. #: UV0015-PDF-ENG
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