The new publishing company just bought Pacific Sentinel, a fictional West Coast newspaper. New publisher is willing to invest $ 1 million in the future success of the paper and asked the executive editor and advertising manager to develop a joint plan for how the money should be spent. "Hide
at Dean Witter, Kathleen L. McGinn Source: Exercise 9 pages. Publication Date: June 4, 2003. Prod. #: 903133-PDF-ENG
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