Provides an overview of the Japanese apparel market, which was a 13.1 trillion yen industry in 2003, reflecting a 5.5% compared to last year contraction since 1997, when retailers include 17.5 trillion yen in sales. Compared with their global counterparts, Japanese buyers of clothing in the 12 to 35 age group are considered extremely sensitive fashion. Because these consumers make a disproportionate amount of their disposable income in fashion goods, the Japanese apparel market was very attractive to global players such as Inditex, parents Zara. In addition, it is considered a promising market for small retailers and niche boutiques with up-and-coming designers, many of which thrive in the Tokyo area, such as the famous Harajuku district. At the turn of the 21st century, Japan chic clothing buyers allowed to Tokyo to become a center of fashion, style and influence in other Asian countries such as China and Korea, and drew attention to the fashion trends of the observers and journalists from around the world. "Hide
by Rajiv Lal, Arar Han 15 pages. Publication Date: June 14, 2005. Prod. #: 505068-PDF-ENG
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