With the development of interaction innovations, China's outdoor media scene saw the arrival of more and more digital-driven media formats tailored towards catching a population that was progressively on the step. The federal government effort to upgrade the city landscape had actually helped with considerable consolidation of China's formerly decentralized outdoor media market and redefined the competitive landscape, offering increase to a handful of significant gamers.
Outdoor Digital Media in China Tulip Mega Media in the Run-Up to the Beijing Olympics Case Study Solution
By the month of July 2008, Tulip Mega Media's traces not just covered Beijing, Shanghai, Guangzhou and Shenzhen, however extended to an overall of some 12 significant cities in China. Its head-on rival, Advision, another Shanghai-based outdoor digital media business, was racing versus Tulip Mega Media in getting prime media websites and in bring in financing from the capital market. Could Tulip Mega Media increase to the obstacle and reproduce the success of a few of its predecessors, such as Focus Media and AirMedia?
PUBLICATION DATE: February 11, 2009 PRODUCT #: HKU808-PDF-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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