Growth of shareholder value maximization "as the main mission of the corporation created a context that adds extreme reaction to monetary compensation. As a result, the author claims, depending mainly on cash incentives to motivate people is nothing short of dangerous, especially for companies whose mission is really to maximize shareholder value. When it comes to incentives, balancing them and blunting their sharp edges "with a favorable context, the company is far preferable - for employees, businesses and the community - to unleash them on their own.
This article Rotman Magazine. "Hide
by Roger Martin Source: Rotman School of Management, 4 pages. Publication Date: September 1, 2004. Prod. #: ROT010-PDF-ENG
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