Our Beer Print: Brewing Corporate Responsibility At Molson Coors Case Study Solution
Key Success
The company was able to engage its employees in its first initiative of “our beer print” and becomes the leader in beverage industry on”Dow Jones Sustainability World Index”. Moreover,the company won the award for workplace excellence on the basis of the culture of the company and involvement of the community. Besides, the company was renowned as the greatest workplace in Canada. The company has also set the standards for its dealers that provide economic, social and environmental sustainability. All this achievement is due to the efforts of the employees and management of the company.
Application of the course
The case could be related to the recruitment of employees and the job analysis of the employees. The success behind the initiative of “our beer print” was the recruitment of the employees because; the employees are the backbone of the business. The company recruits its employees in the very vigilant way and empowers them to work for the betterment of the company. Moreover, the company has analyzes the skills of each employee and assign the job that are comfortable to the employees.
Recommendations
After evaluating the case I would have the following recommendations;
- Although the company has achieved its some of the goals. But to expand more, the company needs to be careful about the cost and benefits of the CSR strategy. The company has to ensure the degree of the value addition of CSR on the company’s profitability. For this company needs to measure the benefits of CSR with the cost of performing CSR. If the cost is more, so the company should change its CSR strategy.
- The company should examine the cost of employee engagement and empowerment. This may include the cost of the employee benefit and productivity of employees. The company should evaluate the cost of recruiting employees and compare with the benefit it receives from these employees. If the cost is more as compared to the benefit. The company should find another way of employment engagement. For instance, motivate the employees with intrinsic factor instead of extrinsic.
- In order to achieve competitive advantage globally, the company has to focus on the brand image. Moreover, the company has to build the good relationship with other customers and suppliers. They are the key drivers to accomplish the goals of the company. The upside of maintaining good relation would be the increase in potential customers. However, sometime it would increase the cost for the company in terms of the benefits and discounts they provide to its customers and supplier.(NCBI, 2016)
Conclusion
In conclusion, the company has performing well achieve its objective to be recognized globally. However, the company should evaluate the cost and value of CSR strategy and employment engagement in such activity. If the value is more than the cost so the company should go ahead with this strategy..........
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