Otoyol Motor Company, the major commercial vehicle manufacturer, is on the verge of being liquidated by its shareholders. Despite all efforts to keep its competitive position, the company has been caught in a downward spiral. Erosion of its first-mover advantages, the changes in industry core competencies and changes in consumer preferences depreciated the value proposition of the company and worsened its market share. The use of empirical data, this case illustrates the evolution of commercial vehicles in Turkey, changes in industry conditions and competitive strategies used by current and its Japanese competitors in various stages of the life cycle. Puppy trick, market penetration, product strategy, long-term market share acquisition tricks used by applicants, and move counter the incumbent will chronicle. "Hide
by Jim Kayalar Source: Richard Ivey School of Business Foundation 24 pages. Publication Date: August 27, 2009. Prod. #: 909M53-PDF-ENG
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