Otoyol Motor Company, a big commercial vehicle maker, is on the brink of being liquidated by its shareholders. Despite all efforts to keep its competitive standing, the business has been found in a downward spiral. Erosion of changes in consumer preferences, shifts in business core competencies and its first mover advantages have depreciated the company's value proposition and deteriorated its market share.
Otoyol Motor Company Case Study Solution
Utilizing data that is empirical, this case exemplifies changes in business conditions, the evolution of the commercial vehicle business in Turkey, and competitive strategies employed by the incumbent and its Japanese competitors in various life cycle stages. Puppy dog ploy, market penetration, product strategy, long term market share acquisition stratagems used by challengers, and the incumbent's counter moves are chronicled.
PUBLICATION DATE: August 27, 2009 PRODUCT #: 909M53-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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