IMD-3-1502 © 2005
Strebel, Paul; Rogers, Brian
The C case starts in 1997; with the departure of handling director Lars Kolind and the consultation of Niels Jacobsen as CEO. Having actually chosen a complete line provider method; Oticon's outcomes remain to enhance considerably.
Oticon Building A Flexible World-Class Organization (C) Case Solution
The brand-new method likewise caused a brand-new organizational structure; which provided specific obstacles for the business. The case ends in 2003 with Oticon aiming to reconcile its brand-new organizational structure with its growing headcount and modifications in the competitive landscape.
Subjects: Change management; Strategy; Organizational development Settings: Denmark; Hearing aids; Sales > US$ 500 million; 1997-2003
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