Abridged version of Oticon A / S: "contemplate Incognito" ("think the unthinkable»; Oticon company motto / S) and Oticon A / S: Project 330. In this case presentation of the company, its products, competitive position, and the use of information technology have been significantly reduced. "Hide
by Peter Hagstrom Source: Harvard Business School 17 pages. Publication Date: January 5, 1995. Prod. #: 195142-PDF-ENG