IMD-3-1882 © 2007
Morrison, Allen; Gleave, Tom
This case concentrates on the efforts of Hans Schmidt; a senior OsterTel executive accountable for client service and assistance activities throughout Asia Pacific; as he tries to finest arrange service operations throughout the area. Fresh from an effective reorganization of service operations in Europe; Schmidt has actually discovered that Asia Pacific provides an extremely various set of difficulties.
OstertTel Asia Pacific Case Study Solution
He is thinking about 3 various combination choices: incremental modification to the current Asian design; embrace the European design of combination; or arrange around sub-regional areas. After years of consistent modification in the international company; OsterTel executives are tired; Schmidt understands that he needs to get this option right the very first time around.
Subjects: Globalization; Regionalization; Change management; Customer services
Settings: Asia Pacific; Telecom equipment; Large; 2005