Founded in 2006, OSSCube was open source software development company based in North Carolina, USA, which had an office in India, Noida and development centers in Delhi, Bangalore and Noida. OSSCube began as a provider of software and training evolved into an open software development and consulting company. Marketing proposals OSSCube was first performed search engine optimization (SEO) initiative. Later, OSSCube created a social media presence on various social networking sites such as Facebook, Twitter, LinkedIn, Slideshare, Vimeo, YouTube, Blip.TV, blog and Friendfeed. The main purpose of the presence of these social media platforms was to increase SEO company initiatives. This strategy has made OSSCube help generate business leads, however, Kinshuk, community manager of the company, I realized that this strategy was the construction of a brand OSSCube. In addition, the idea of the widespread presence in social networks to increase the SEO activities to create some confusion in the minds of consumers on the examination OSSCube author. Thus, in 2010, Kinshuk reviewing the approach social media with a particular purpose, such as employee branding, branding and promotion OSSCube software with open source. He was faced with the development of appropriate social media strategy that will address these goals. "Hide
by Anandan Pillai, Ashok Pratap Arora Source: Richard Ivey School of Business Foundation 19 pages. Publication Date: June 29, 2011. Prod. #: W11253-PDF-ENG
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