OSI, one of the world's largest supplier of processed meat to McDonald's and other ABAC, was in the mid $ 400M expansion in China, which included a backward integration in the poultry industry. However, its current customers take only part of each bird produced and OSI had to develop a market entry strategy for the rest. The case describes the opportunities and challenges of working in China, and raises issues related to vertical integration, competitive positioning, corporate strategy, organizational design, marketing and branding, and management of business and political risks.
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by David E. Bell, Mary Shelman Source: Harvard Business School 33 pages. Publication Date: Jan 04, 2013. Prod. #: 513045-PDF-ENG
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