Orsa Group: the Challenge of Sustainable Development in the Amazon Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

In 2002, the Orsa Group consists of several business units in the paper and packaging industry, it raised nearly U.S. $ 250 million this year. Group companies are: Orsa Celulose; Papel e Embalagens [Orsa paper and packaging], showing the industrial plants in the states of Sao Paulo and Goias and in the Amazon, and Jari Celulose and Orsa Florestal, located in the Jari region in the heart of the Amazon rainforest . In addition, its philosophical principle of social and environmental responsibility led the group to create a non-profit organization, Orsa Foundation, with the support of 1% of the consolidated gross sales of the Group. More than just a branch of social welfare activities, Orsa Foundation has become a priority in the company as a result of two main factors: a) Orsa was a family business run by the principal shareholder and president Sergio Amoroso, an entrepreneur with a penchant for social issues, and b) the strategic alignment especially by one Jari Celulose between business goals and local, sustainable development. In the light of the specific problems faced by the pulp companies and international markets as a whole, Amoroso, together with advisers Orsa Group and senior managers needed to assess the impact of social policies Orsa Foundation Operations Yari. "Hide
by Rosa Maria Fischer, Decio Zylbersztajn, Joao Pires Teixeira, Luciana Rocha Mendonca Source: Social Enterprise Knowledge Network 30 pages. Publication Date: March 16, 2007. Prod. #: SKE108-PDF-ENG