Direct sales cosmetics company, involved in the emerging markets has significant foreign currency exchange risk and profitability swings in the financial crisis of 2008. Students should consider the use of company financial derivatives and other hedging techniques to determine whether it is pursuing the right currency risk mitigation strategy. "Hide
by David F. Hawkins, Carole Misztal, Daniela Beyersdorfer Source: Harvard Business School 26 pages. Publication Date: November 9, 2010. Prod. #: 111050-PDF-ENG