Organizations struggle when trying to manage a mature business and related new business together. Desire fraught contradictions and paradoxes. To be successful, the organization's leaders have to deal with two conflicting pressures. The new company should not forget many of the things that made a successful mature business that claims to highlight the new venture from the mature business. However, the new company must also borrow resources from the mature business, which is to integrate the two units. Based on in-depth field research in 10 organizations, this article shows how to determine what to forget and what to take and describes the organizational structure that facilitates both. "Hide
by Vijay Govindarajan, Chris Trimble Source: California Management Review 31 pages. Publication Date: April 1, 2005. Prod. #: CMR310-PDF-ENG