Over ten years ago, "dynamic capabilities" were introduced to the business world as a way for companies to get ahead during the rapid technological changes in the orchestration, recombination, and transformative cooperation. Now, with the advent of Web 2.0 and the opportunities that represents the dynamic capabilities to achieve new value. New technological landscape allows firms to put in practice the dynamic features easier than ever before, as it allows the continued cooperation and interaction between companies and users, thus strengthening the new innovation. In this paper, the authors describe the principles behind Web 2.0-empowered business model that gives managers the many ideas that they can try once, at low cost and with potentially much higher ROI, than could ever be achieved with non-web interface business. Why not put your own dynamic capabilities to the test? You're just a click away. "Hide
by Sandra Sieber, Amy Shuen Source: IESE-Insight Magazine 8 pages. Publication Date: December 15, 2009. Prod. #: IIR018-PDF-ENG
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