Orchard Supply Hardware (OSH) has built a successful business in northern California market of products for the home. Despite the strong competition in the industry, labor has clearly defined its position and was able to stay in the market with the dominant players, such as Home Depot. OSH face an opportunity to expand its business in Southern California to eliminate one of the market participants. However, this new market was the stronghold of the fierce competitors health and presented a number of problems, including distribution restrictions. "Hide
by Rajiv Lal, Jennifer Lawrence B., Josie Parr Source: Stanford Graduate School of Business 23 pages. Publication Date: December 1, 1996. Prod. #: M282-PDF-ENG
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