In late 1993, orbit coupling Corporation (OCC), a subsidiary of Orbital Sciences Corp, is developing a global two-way wireless data transmission system is called "ORBCOMM", based on 26 satellites in low Earth orbit. Service planned to begin in the U.S. in late 1994, after the deployment of in the international markets in 1995. The case focuses on the marketing strategy of the OCC's in the years prior to the product / service being available. Provides detailed information on how firm had defined its markets and approximately demand on the by the Organization United States and international markets. Exists well as a rich to discuss the others parts marketing strategy OCC, including projecting and product development, marketing for regulatory bodies, the development of sales organization for inclusion partners so as to enter an internal and international markets, price strategy, and the role of of competition. Rewritten version of the previous case. "Hide
by Das Narayandas, John A. Quelch Source: Harvard Business School 22 pages. Publication date: 15 Aug, 1997. Prod. #: 598 027-PDF-ENG
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