In late 2008, Orange (aka France Telecom) have to decide if the launch Read & Go, electronic kiosk is built around an electronic paper reader will be successful. Case describes: 1) the strategy of the company Orange, 2) development of new products process, 3) e-paper technology, which simulates the appearance of the printed document on the screen, and 4) consumer demand for e-paper services, and 5) potential competitors, including Kindle from Amazon, 6) business model variants service of Orange,., 7), the reaction of French newspapers - essential partners content - with a proposal to Orange, «Hide
by Thomas R. Eisenmann, Toby Stuart, Bhaskar Chakravorti, Vincent Dessain, Simon Harrow, Elena Corsi Source: Harvard Business School 29 pages. Publication Date: February 24, 2009. Prod. #: 809122-PDF-ENG
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