In late phase of 2008, Orange (aka France Telecom) must decide if initiating Read&Go, an electronic newsstand built something like an e-paper reader, would become successful.
Orange Read&Go Case Study Solution
The instance describe: 1) Orange's strategy; 2) the firm's new product development process; 3) e-paper technology, which simulates the appearance of printed paper on a screen; 4) consumer demand for e-paper services; 5) potential adversaries, including Amazon's Kindle; 6) business model choices for Orange's service; and 7) the reactions of French papers - critical content partners - to Orange's suggestion.
PUBLICATION DATE: February 24, 2009 PRODUCT #: 809122-HCB-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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