Optiwise Group: Strategic Marketing Plan Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

Optiwise Group: Strategic Marketing Plan Case Study Analysis

Brand Positioning:

The brand positioning would mainly be based on ‘lead your way to successes, which is primarily to assist small and medium-sized organizations with the opportunity to resolve their issues through innovative strategic approaches. As the core purpose of the brand tends to be based on the development of a bridge between the employees and advanced technological approaches. The core purpose of the brand would be to provide clients with training, teachings regarding the development of particular skill sets, determination of the causes of the issues and increased focus towards sustainable approaches. This is to remain updated with the changes in the industrial dynamics greatly influencing business operations. This is due to the reason that:

“For small and medium-sized organizations, OptiWise Group is the consulting group deals in delivery of best business management options, because OptiWise and only OptiWise focuses on the need of your growth and development.”

Brand Equity:

The creation of brand equity would mainly involve the identification of the type of brand i.e. consulting brand to offer consultation services in Saudi Arabia to small and medium-sized organizations supported by the tagline ‘leading your way to successes’. Whereas brand awareness would be created through social media platforms through online advertisements. This is primarily due to the reason that an online advertisement on leading social media platforms such as Facebook, Instagram is worth of thousand words.

Social media brand promotion is one of the fastest and effective ways for brand positioning and directing external communication. As Facebook demonstrates the capability of increasing brand awareness due to the presence of wide-ranging business entities and the association of people with such business organizations. It would assist the organization in the creation of a community and share potential outcomes of varying mentoring of products and services. Additionally, it would serve as a way for developing interaction with the customers belonging to different areas, regions, and states across the world resulting in the building of organizational reputation.

Development of Pricing Strategy:

As the management consulting industry in Saudi Arabia is highly competitive due to the presence of many leading organizations offering their consultancy services in diversified industries. The organization would offer its services in the form of contracts, which can be generally referred to as a kind of partnership. The organization is aimed to provide its clients with products and services that are price-competitive. This is mainly due to the reason that one of the factors for the profitable growth of the organization is considered to pricing strategy. Because competitive pricing is known to provide control to the organization over its positioning.

On the other hand, the integration of competitive pricing would lead to the evaluation of many price points offered in the management consulting industry. This would allow the organization to maximize the profit returns without influencing the core competency of the organization. This, thus, provides the organization with the opportunity to offer low prices as compared to the competitors in the market.

Integrated Marketing Channels:

Although brand awareness is thought to be promoted through the use of social media platforms, the integrated marketing channels would mainly include email marketing i.e. direct marketing approach. Email marketing is considered to be the most appropriate method of direct response marketing. But, the efficient use of email marketing would be based on personalized approach. This would involve the use of a combination of practices, such as: segmentation and triggered autoresponsers to make the emails relevant to the receiver, as soon as possible.

This would not only lead to increased chances of customer conversion but also provide the organization with long-term open rates. Additionally, the addition of the subject line is considered essential to oblige the user to click on the mail. Similarly, it is important to build the email i.e. easy to be read and to be scanned. Therefore, offers value to the customers create a sense of urgency in them, which would result in an increased clicks on the site.

Implications of Marketing Plan:

Based on the market strategy and the development of marketing plan, the marketing strategy tend to be mainly based on meeting the needs of the customers, which are expected to result in an increased customer satisfaction. The focus of the strategic approach would be mainly based on the products and services taking generic strategic approach under consideration as compared to the competitors in the industry. One of the specified feature of the marketing strategy mainly involved promotion of high-quality services and innovative nature of the products through an online marketing approach.

An improved and effective marketing strategy is considered as the base of the organizational growth in any industrial segment. Significant growth of the organization serves an indirect factor to improve the employees’ morale working in the organization. The success of the strategic marketing plan through market research would allow the organization to maintain its competitive advantage against its competitors in the market. This leads to an increased commitment of both the mangamenet and employees towards the organization.

The fastest growing consulting industry in Australia and the great emphasis of the government on the SMEs, have assisted the organization in market segmentation. The determination of the market segment to differentiate the product and services, has significantly allowed the organization to manage its business operations at higher level. The identification of customer touch-points allowed the organization to reach the client base more effectively.

Recommendation:

The strategic initiative to start a consulting business in Saudi Arabia is considered as a good strategic initiative. This is primarily due to the reason that the economic dynamic of the country has been demonstrating a rapid change. Thus, the organization is recommended to consider some of the alternative strategic approaches that would lead the organizational growth in the management consulting industry in Saudi Arabia, which are as follows;

Evaluation through KPIs.
Be consistent.
Selection of Investors.

Evaluation through KPIs:

The evaluation of the organizational growth is considered important for monitoring the performance of business operations. This can be done through considering some of the key factors, such as: number of clients, coversion of visitors into clients, repetitive consultancy, increased sales and profit return, and reputation and recognition of brand in the market. Such factors assist in the identification of inefficient performance areas,providing an opportunity to the organization, to bring improvement.

Be consistent:

Keeping the products and services consistent is one of the essential factorsfor the organizational growth. Rapid expansion and product diversification in the early stages of business development might lead to switching of client base, which would negatively influence both the organizations’ operations, financial stability, market reputation and recognition; followed by negative comments from clients.

Selection of Investors:

During the selection of investors for the business; it is considered important to focus on the expertise and network rather than on valuation. As value can be created through strong network and professional skills and team, to provide products and services to the customers. Therefore, it is recommended not to select any investor to raise money based on the term sheet or the reputation of the venture capitalist or angel investor.

Conclusion:

Among all the GCC states, the size of Saudi Arabia’s marketing consulting industry is higher. Management Consulting organizations were known to maneuver to set a foothold on the market at a bigger level. The politically stable environment and growing economy of the state give rise to a competitive business environment based on its predictable, transparent, and simple nature. As the Saudi market has been increasing its pace in the promotion of start-ups, which is estimated to be about 5.4 percent of income per capita. Thus, Saudi Arabia served as a suitable economy to start a management consulting firm. The growth of the organization would be mainly supported by many factors, through its increased focus on small and medium-sized organizations that are considered to be the target market for the organization. The annual GDP growth of Saudi Arabia,which has now increased to about 22 percent in 2019..............................

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