The cases focus on Zhang Ruimin, CEO of the Qingdao fridge factory, managed to turn around a nearly ruined factory which produced bad quality fridges into one of the biggest white goods makers in the world's. With a run of demanding measures, Ruimin succeeded by setting processes and the right incentives into place in improving the quality of the refrigerators. Furthermore, he enlarged the product range into other areas of the white goods sector, and last but not the very least, moved sharply into the greatest and most competitive marketplaces of America and Europe with inroads into foreign markets.
Options for growth The case of Haier (B) Case Study Solution
PUBLICATION DATE: December 20, 2010 PRODUCT #: ES1161-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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