The case examines the entrepreneurial journey Oprah Winfrey, the study of how she built an audience of one of the most successful television shows in history, as it is an established company, Harpo Productions, which produces the show, as well as other proposals the media, as she leads and manages its organization, and how she decided to use the authority and other fruits of success to make a significant social as well as business investment. Case uses interviews with Winfrey and her team, to analyze how the business model and strategy of the company has changed in the context of a dynamic market, rapid technological innovation and develop their own concept Winfrey its purpose and path. "Hide
by Nancy F. Koehn, Eric Helms, Katherine Miller, Rachel K. Wilcox Source: Harvard Business School 49 pages. Publication date: April 17, 2009. Prod. #: 809068-PDF-ENG
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