The case investigate the entrepreneurial journey of Oprah Winfrey, analyzing how she assembled an audience for one of the most successful television shows in history; how she created the company, Harpo Productions, that produces that show along with other media offerings; how she leads and manages her organization; and how she's chosen to use the ability and other fruits of accomplishment to make a noteworthy societal as well as business contribution.
Oprah Winfrey Case Study Solution
The case uses interviews with Winfrey and her team to assess the business model and strategy of the firm has transformed-in the context of rapid technological invention, a dynamic marketplace and Winfrey's own evolving concept of her goal and course.
PUBLICATION DATE: April 17, 2009 PRODUCT #: 809068-PDF-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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