Operations Management Case Studies

Ducati Motorcycle (Italy): Riding Traditional Business Channels or Racing through the Internet (Spanish)  Case Solution Abstract: It explains how, on January First, 2000, Ducati solely offered through the Internet its brand-new MH900e motorcycle at 15,000 Euros per system. It was the very first motorcycle ever offered through the Internet and the first-year production of the […]

HSBC: Migrating for Value  Case Solution Abstract: As component of a corporate-wide modification effort started in 1998, HSBC intended to double investor value in the five-year duration, 1999-2003. An essential hair of the modification program was to move back-office operations in Hong Kong to an information processing centre in Guangzhou, Mainland China. The case traces […]

eBay Strategy Case Solution Abstract: Its future development is being owned by entry into international markets (in Europe and Asia) and developments in its service designs (such as the launch of set rates). This raises a number of fascinating supervisory problems for eBay which are recorded in the case research study.   Pedagogical Goals: The case […]

Banyan Tree Resorts and Hotels: Building an International Brand From an Asian Base  Case Solution Abstract: This case explains Banyan Tree Resorts & Hotel’s quick development beginning with a single resort transformed from an obsolete tin mine in Phuket, Thailand, to end up being an international resort operator and among Asia’s leading 20 brand names. […]