Operational Sustainability: From Vision to Strategy at Henkel Harvard Case Solution & Analysis

In 2011, Henkel established Factor 3, its latest sustainability strategy. It connects sustainability to sales functionality and resource efficiency.

The claim presents the evolution of Henkel's approach to sustainability over a 50-year interval and also the confrontations encountered by Charlotte Kuszewsky, a line supervisor who must stabilize the sustainability targets with an ever more difficult business scenario, because of the financial crisis in Europe.

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PUBLICATION DATE: September 16, 2013 PRODUCT #: IES348-PDF-ENG

This is just an excerpt. This case is about STRATEGY & EXECUTION

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