
In 2011, Henkel established Factor 3, its latest sustainability strategy. It connects sustainability to sales functionality and resource efficiency.
The claim presents the evolution of Henkel's approach to sustainability over a 50-year interval and also the confrontations encountered by Charlotte Kuszewsky, a line supervisor who must stabilize the sustainability targets with an ever more difficult business scenario, because of the financial crisis in Europe.
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PUBLICATION DATE: September 16, 2013 PRODUCT #: IES348-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
