The execution of a change in IP strategy symbolizes a challenging endeavor for businesses, since organizational resources and abilities (procedures, routines, and know-how) that are requisite in the new strategic context could be missing. This article analyzes the operational alternatives adopted by the semiconductor manufacturer STMicroelectronics to successfully achieve an IP strategy shift. It demonstrates the way the execution of the new tactical strategy demanded a stricter cross-functional integration between IP and R&D through the layout of cross-functional teams, the development of proper IP management processes, and the diffusion of an IP culture throughout the organization.
Operational Challenges and ST' s Proposed Solutions to Improve Collaboration between IP and R&D in Innovation Processes Case Study Solution
PUBLICATION DATE: August 01, 2013 PRODUCT #: CMR549-PDF-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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