This case B cannot be taught as a stand alone case, but is a direct continuation of the FocusCase OpenPlug: Surviving a Revenue Black Out in the Mobile Space (A) [EBC 3 E]. This case B illustrates impacts which their decisions had, and describes the decisions, changes, and actions of the very best management team related to their survival strategy, new product and market strategy.
OpenPlug (B) Their Way Out of the Dark Case Study Solution
PUBLICATION DATE: February 24, 2011 PRODUCT #: IES489-PDF-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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