Pandora.com provided customizable online radio service with the musical preferences of listeners, and have recorded sharp growth since its September 2005 launch. But the proposed changes to the royalty rates threatened to kill many Internet radio site, including Pandora. Examines the business model of Pandora, and whether it can evolve to remain viable. "Hide
by Willy Shih, Stephen P. Kaufman, Melissa Blakely, Marissa Dent Source: Harvard Business School 20 pages. Publication Date: June 29, 2007. Prod. #: 607135-PDF-ENG
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