Colour cases must be printed in colour to exploit their effectiveness. The case describes an online offshoot of IDEO, OpenIDEO, one of the leading product design firms in the world. OpenIDEO leverages the innovative design process and an online community to generate alternatives for social problems of IDEO.
Emphasis is placed on comparing the OpenlDEO and IDEO procedures using real-world project examples. For IDEO this contains the redesign of the long haul flights of Air New Zealand. For OpenIDEO this comprise increasing bone marrow donor registrations and civilizing special sterilization in Ghana. Moreover, the significance of cultivating a collaborative on-line environment is explored.
PUBLICATION DATE: February 24, 2012 PRODUCT #: 612066-HCC-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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