PicDeck is sold by Ontela to wireless carriers, who in turn private-label the service to their subscribers. Ontela must determine which customer segments it should target how to make a placement strategy and for the service along with a marketing communication plan to boost it.
Qualitative info is offered by part A of the case on customer personae that symbolize distinct customer segments. Pupils are demanded to develop a placement and targeting strategy based on this particular qualitative advice. Component B offer quantitative data on customer preferences that may be used to identify reply-established customer segments, together with media and demographic habits tips which can be used to profile the sections. Students are required to review their recommendations predicated on the added quantitative data.
Ontela PicDeck (A) - Spanish Translation Case Study Solution
PUBLICATION DATE: June 26, 2013 PRODUCT #: KEL749-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
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