Onsale has been a pioneer in the field of e-commerce, offering excess and refurbished products using an online auction format. The company now plans to become a player in the highly competitive world of the computer first starts goods as well. However, in contrast to other resellers of computers, whose business model based on gross profit, Onsale new model based on the idea of fixed commissions. The case raises a number of issues raised by the new model, including the relationship with suppliers and manage the brand image. "Hide
on Youngme Moon Source: Harvard Business School 17 pages. Publication Date: February 8, 1999. Prod. #: 599091-PDF-ENG
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