This case presents different challenges that face during the launch of its growth. Buck French, CEO OnLink, has to decide how to proceed to the next stage, a decision that includes, as a refresher, or replace it with sales and marketing. The case describes the growth OnLink from the idea generation stage, through its foundation, early growth, product development and marketing, its search for funding, and the stage of rapid growth. Throughout the evolution of the company, the management team is faced with various problems they solve for a long time. "Hide
by Antonio Davila, Buaboocha Semapakdi Source: Stanford Graduate School of Business 23 pages. Publication Date: January 1, 2001. Prod. #: A168-PDF-ENG
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