Business to Business (B2B), online auctions have become a popular way to reverse the source of products and services. Due to its relative newness and conflicting reports, however, some of the myths and misconceptions about them still exist. Explores the truth five common myths associated with reverse auctions, and based on ideas received from 30 companies case study, provides prescriptive evidence and direction for supply managers on how to avoid becoming a victim of these myths. Presents a useful guide to achieving the following realities: first, while the lower price is one of the goals in a reverse auction, often not the most important, and can be easily added to non-price attributes, and secondly, the headings are usually better candidates reverse auctions, but heading also be successfully bid, third, reverse auctions can often damage the buyer-supplier relationship, but there are many ways to prevent this from happening, and fourth, while for the first time Trade events in general will lead to an increase in savings, continued cost benefits possible., and fifth, despite the decline in the use of reverse auctions, they are here for the long term "Hide
by Tobias Schoenherr, Vincent A. Mabert Source: Business Horizons 12 pages. Publication Date: September 15, 2007. Prod. #: BH245-PDF-ENG
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