Online Reputation Systems: How to Design One That Does What You Need Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

User-generated content platform open source, crowdsourcing and market knowledge, all this is possible only because the "social network" of interconnected virtual universe that many managers seems to offer something irresistible promise to provide the ideas, work, making for (almost) nothing, if only they could manage it right. Management of this right means understanding that even though the new platform is all about mastering the crowds and communities, in the end, the crowd and the community is nothing but the sum of individuals. And in the social sector of your company website will be successful only to the extent that you are able to attract good individuals, to motivate them to do a good job and give them the opportunity to know and trust each other enough to work together at the end of community objectives. The question is, how do you do it? Answer: by capitalizing on the motivational forces in power, that is, the design and construction of online reputation, which is kind of feeds and web community that will serve your company's needs. Using examples such as Amazon, eBay, Epinions and Yelp, the author describes how the design choice of reputation system can profoundly affect the culture of the community, making the otherwise cooperative and cordial community and even in the competitive battle space. "Hide
by Chrysanthos Dellarocas Source: MIT Sloan Management Review 8 pages. Publication Date: April 1, 2010. Prod. #: SMR351-PDF-ENG