From 1995 to 1999, the U.S. experienced a period of rapid growth in information technology (IT) sector. IT industry, although it accounted for less than 10% of the total U.S. economy, contributed to a disproportionate growth. One market that was particularly controversial was the e-commerce pet food. Pet supply retailer, is estimated to cost $ 31 billion in 1997, and in the late 1990s, several start-ups and brick-and-mortar companies launched online store, hoping to become prime minister (and perhaps only) Online pet supplies retailer. The two companies have emerged as the likely clean game: Oakland-based Petstore.com and San Francisco Pets.com. In subsequent years, online shopping animal nutrition have been widely discussed in the media as embodying the excesses and follies of the dot-com bubble of speculative mania in the late 1990s, which culminated in the 2000 stock market crash. In 2008, CNet Pets.com pronounced as one of the great dot-com disasters in history. But what led to the failure and subsequent crucifixion, the disposable media darlings? Petstore.com and Pets.com were a victim of bad strategic decisions, exclusionary and crowded market, investor relations, which destroyed their chances of success, or perhaps just bad luck or bad timing? "Hide
by Tom Nicholas, David Chen Source: Harvard Business School 21 pages. Publication Date: April 9, 2009. Prod. #: 809117-PDF-ENG
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