Unlike traditional marketers who have to wait a few days, if not weeks, to measure the effectiveness of their campaigns, online marketers faced with the ocean data that can be tracked and measured in real time. Despite the amount of data and powerful tools for internet marketers (for free low cost, making intelligence available to startups Fortune 500) online metrics commonly wrong, wrong and wrong often say much more than they should. Understanding how online work metrics that they are measuring, and which ones are most relevant based on specific marketing functions and goals of the campaign is a valuable skill for any marketer. This note is footage online metrics in the context of the campaign objectives (from back-end search engine marketing analyst) when discussing the various marketing functions (from display advertising on brand management) that benefit from access to certain metrics. Throughout the notes, each metric along the solid ROI to add an idea of the role of each indicator over time, as it relates to the bottom line of the company. "Hide
by Raymond Pirouz, Neil Bendle 16 pages. Publication Date: June 15, 2011. Prod. #: W11221-PDF-ENG
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