Description of the business model for online content providers, companies that distribute copyright content over the Internet. Focused on their income and expenses for the drivers and the ways that online content providers create value for customers. Also examined the benefits and risks of pursuing an aggressive growth strategy and hybridization of the business model with others, such as online stores and portals. Tackle other strategic and management issues, such as: 1) the impact of the advent of broadband, 2) the trade-offs associated with the syndication of content, and 3) the problems offline content providers face in promoting their online content. Provides in-depth analysis of Internet content providers that complement the case studies used in the MBA elective course that examines a variety of business models online. Also, give a full explanation of the strategic decision of a company faces and the basis for making these decisions. "Hide
by Thomas R. Eisenmann, Alistair Brown, 27 pages. Publication Date: November 27, 2000. Prod. # 801 261-PDF-ENG
Related Case Solutions & Analyses:
Callaway Golf Canada: The Mobile Performance Team
Johnson & Johnson Consumer Products Brazil: Corporate Transformation (A)
Strategy and the Crystal Cycle
Ireka Construction Berhad: Chinese Family Business Goes Public
Gillettes Energy Drain (A): The Acquisition of Duracell
Hospitals as Cultures of Entrapment: Reanalysis of the Bristol Royal Infirmary
Aspire Inc.: Financing Options for Healthier Nonprofits
Mercer Management Consulting (A)
Client Co-Production in Knowledge-Intensive Business Services
Pepcid AC: Racing to the OTC Market
