Describes the online brokers, companies that use the Internet to help clients identify prospective business partners, and sometimes help their clients complete transactions. First, are the different ways that online brokers create value for its customers. Then analyzes the economic models for online brokers, focusing on their income and expense drivers. Based on this analysis, the following section, the gain in online brokers from pursuing an aggressive growth strategy. Delineates the differences between the benefits and to be a mediator in comparison with the seller or market maker, and examines some of the strategic challenges facing the online brokers, as they move their businesses online, for example, the risk of self-cannibalization threat of disintermediation and customers. Examines the value proposition offered by these companies and economic imperatives that they face. And, finally, aims to provide a framework for assessing the adoption of aggressive growth strategies is reasonable for online brokers. "Hide
by Thomas R. Eisenmann, Alistair Brown, 15 pages. Publication Date: 02 January 2001. Prod. #: 801307-PDF-ENG
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