eBay, Yahoo! and Amazon.com entered the online auction market within four years of each other, as well as many smaller sites. Five years later, eBay is clearly ahead of its competitors, despite the fact that Yahoo! and Amazon both had huge installed base of users. Why? Presents background on the input and strategies of the top three players to discuss the economy, online auction market, so the market tipped to eBay, and where the industry will move on.
To enhance their effectiveness, color cases should be printed in color. "Hide
by Pai-Ling Yin Source: Harvard Business School 4 pages. Publication Date: August 23, 2004. Prod. #: 705411-PDF-ENG
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