Thunderbird has a strong and effective presence on the Internet in the last five years. Effort was supported by the consistent efforts to develop its internal capabilities online marketing resources and technical infrastructure. In the recruitment process, MBA is becoming increasingly dependent on their online marketing strategy, the ability to buy media effectively measure performance and adjust their plans quickly become incredibly relevant. Kelly Santina, online marketing director, school, should evaluate Google Analytics data for the last seven months of the site. Thunderbird online marketing goals are defined as: (a) increasing the efficiency of the display / sponsored advertising, (b) to increase the traffic on the pace of the program by 25%, and (c) to improve the conversion of measured load application by 30%. "Hide
by John Zerio, Arvind Deshmukh Source: Thunderbird School of Global Management 13 pages. Publication Date: December 29, 2012. Prod. #: TB0313-PDF-ENG
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