Thunderbird has gathered an effective and powerful Internet presence in the past five years. The effort was supported by a consistent attempt to develop its internal internet marketing resources capabilities, and technical infrastructure. As the MBA recruitment process becomes increasingly determined by its internet advertising strategy, the capability to purchase media effectively, measure performance, and adjust plans rapidly acquire relevance that is unbelievable.
Online Ad Targeting at Thunderbird Case Study Solution
Kelly Santina, the online marketing manager of the school, must assess the Google Analytics data covering the previous seven months of site activity. Thunderbird's online marketing aims are defined as follows: (a) to enhance the effectiveness of display/sponsored advertising positioning; (b) to increase traffic to the applications rate by 25%; (c) to enhance conversion, deliberated by the downloading of an function form, by 30%. For spreadsheet info, please contact john.zerio@thunderbird.edu.
PUBLICATION DATE: December 29, 2012 PRODUCT #: TB0313-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
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