Turbine, Inc., is releasing a massively multiplayer online (MMO) game, The Lord of the Rings Online, based on the popular movie trilogy. The CEO of the company should consider game features and market conditions to construct a business model for the game, determine which type of consumers to goal- the hardcore gamers or the casual gamers -and form the optimal pricing scheme.
One Game to Rule Them All Lord of the Rings Online and the MMO Market Case Study Solution
One specific test he desires to face is that there is a leading incumbent in the MMO marketplace that Turbine enters, World of Warcraft. The case supports pupils to define characteristics of a successful business model and to investigate the nature of the competition in the MMO marketplace.
PUBLICATION DATE: October 18, 2011 PRODUCT #: 712434-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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