In October 2010, Johnson & Johnson (J & J) was not able to get out of the summer crisis recall that subjected the company to criticism from Congress and regulators, led to the resignation of one of the most senior officers of the company, and cost hundreds of millions of dollars in lost sales J & J brands. This case series of recalls, as well as strategic and cultural changes in the company that may have led to recalls. This allows to study the reality of the iconic J & J "Credo" -. His old set of corporate values "Hide
by Clayton Rose, Sandra J. Sucher Rachel Gordon, Matthew Preble Source: Harvard Business School 21 pages. Publication Date: October 21, 2010. Prod. #: 311029-PDF-ENG
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